Internal Articles

Native, Hybrid, and Cross-Platform Apps: A 2025 Overview

Remote work and team building have become central topics in leadership discussions, especially as many teams experience a growing sense of disconnection.

As the global smartphone market is projected to experience continued growth, smartphones are more accessible than ever, entering a new age of increased performance and innovative functionalities with the help of AI. Mobile applications continue to drive innovation and business growth, and with a wide array of different technologies available, choosing the right development approach – native, hybrid, or cross-platform – has never been more critical.

Understanding Native, Hybrid, and Cross-Platform App Technologies

Before selecting a mobile application development approach, it is essential to understand the differences, benefits, and limitations of each option.

What are Native Apps

Native mobile applications are developed specifically for one operating system. For example, developers use Swift or Objective-C for iOS and Kotlin or Java for Android.

Benefits

Limitations

Examples

•    High performance

•    Intuitive user experience

•    Access to the full feature set of a particular device

•    High cost

•    Big development team

•    Risks of having different logic on multiple target platforms (Android and iOS).

•    Google Maps

•    Spotify

•    Apple Music

What are Hybrid Apps

Hybrid mobile applications are developed with standard web technologies (such as HTML, CSS, and JavaScript) and then wrapped in a native container that allows them to be installed and run like traditional mobile applications.

Benefits

Limitations

Examples

•    Faster development

•    Lower cost

•    Single codebase

•    Lower performance for resource-intensive apps

•    Limited access to device native features

•    Gmail

•    Uber

What are Cross-Platform Apps

Cross-platform mobile applications allow developers to target multiple platforms while sharing some or all the source code.

Benefits

Limitations

Examples

•    Single codebase

•    Faster development

•    Easier maintenance

•    Cost-effectiveness

•    Performance issues

•    Difficult access to device native features

•    Limited UI consistency

• eBay

• Facebook

Tools and Frameworks

Native
  • Android Studio (Kotlin/Java)
  • XCode (Swift)
Hybrid
  • Ionic (Angular, React, Vue.js)
Cross-Platform
  • Kotlin Multiplatform (Kotlin)
  • Flutter (Dart)
  • React Native (Javascript/React)

How to Choose

Development Speed and Budget

When development speed and budget constraints are key concerns, hybrid and cross-platform development approaches offer a significant advantage. These methods enable the reuse of a single codebase across multiple platforms, which not only accelerates the time to market but also substantially reduces overall development costs compared to native applications, which demand separate codebases for each platform.

Resource-Intensive Applications

For applications requiring high performance and intensive resource utilization, native development is the optimal approach. Although hybrid and cross-platform solutions can also deliver good performance, native development offers the most direct access to device hardware and optimized execution, making it superior for demanding applications.

Maintenance
  • Native Applications: While native solutions mean juggling different codebases for each platform, this often simplifies adding new features directly within each operating system’s ecosystem.
  • Hybrid Applications: Hybrid apps start strong, but achieving true native performance and a seamless user experience can become tricky and complex as they grow over time.
  • Cross-Platform Applications: For cross-platform solutions, the main ongoing task is keeping up with framework updates and tweaking any code specific to a particular platform.
App complexity

For highly complex applications that require custom user experience (UX) and/or require extensive access to device-specific features (e.g. advanced camera functionalities, NFC, custom sensors), native development should be the preferred approach. This allows for the most granular control and optimization for platform-specific capabilities.

Conclusion

Choosing the right technology for the development of mobile applications today can feel overwhelming, given the many options available. To make the best decision, it is crucial to consider key factors such as your target platforms, time constraints, budget, and desired performance. By carefully evaluating these aspects, you will gain a full understanding of each option’s benefits and limitations, enabling you to make an informed choice for your project.

Tomás Barroso 

Software Developer

Internal Articles

Related Articles